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The Cheapest Customer Can Cost Your Business The Most
A business owner takes a job he already knows he should reject. The customer opens with: “Your competitor is cheaper.”...
Business Opinions
Do Not Choose a Business Partner Because You Are Afraid to Start Alone
A co-founder should contribute durable value, not merely make entrepreneurship feel less frightening. Test the relationship before sharing ownership.
If Customers Keep Asking the Same Question, Your Business Has Failed to Explain Itself
Repeated customer questions are operational data. Businesses should fix the unclear offer or process instead of blaming customers for not …
Stop Trying to Look Like a Bigger Business
Small businesses often destroy their flexibility by buying the appearance of size. Credibility should come from clear promises and reliable …
Your Friends Are Probably the Worst People to Validate Your Business Idea
Friends can provide emotional support, but compliments and favour-purchases are weak evidence. Real validation comes from customer behaviour and payment.
Singapore Makes It Too Easy to Start a Company
Singapore's efficient incorporation process is an advantage, but founders should not confuse company registration with evidence that customers want the …
A Queue Is Not Demand: Why Singapore Businesses Confuse Launch Hype With A Real Market
By 9am, the queue reached the next shop. People filmed the line before joining it. A creator announced that the...
You Are Not Competing With Better Businesses. You Are Competing With Different Sources Of Money
The small furniture maker found the perfect showroom. It sat on a visible corner near the customers he wanted. The...
The F&B Rulebook Has Changed. Good Food Is No Longer Enough
At 11.40am on a Tuesday, the first queue formed outside the new restaurant. The chef had spent fifteen years learning...
The Quiet Patriotism Of Running A Small Business In Singapore
At 7.45 on a public-holiday morning, the shutters of a small neighbourhood shop rise. The owner could have opened later....
Majulah Is A Verb: Singapore Businesses Cannot Keep Waiting To Be Saved
Every few months, a struggling business owner hears about a new grant, programme, financing scheme or industry initiative. For a...
The Cheapest Customer Can Cost Your Business The Most
A business owner takes a job he already knows he should reject. The customer opens with: “Your competitor is cheaper.”...
