Entrepreneurship

Your Friends Are Probably the Worst People to Validate Your Business Idea

Friends can provide emotional support, but compliments and favour-purchases are weak evidence. Real validation comes from customer behaviour and payment.

SBO Editorial Team

July 28, 2026

Singapore Makes It Too Easy to Start a Company

Singapore's efficient incorporation process is an advantage, but founders should not confuse company registration with evidence that customers want the …

SBO Editorial Team

July 28, 2026

A Queue Is Not Demand: Why Singapore Businesses Confuse Launch Hype With A Real Market

By 9am, the queue reached the next shop. People filmed the line before joining it. A creator announced that the...

SBO Editorial Team

July 23, 2026

You Are Not Competing With Better Businesses. You Are Competing With Different Sources Of Money

The small furniture maker found the perfect showroom. It sat on a visible corner near the customers he wanted. The...

SBO Editorial Team

July 23, 2026

The Quiet Patriotism Of Running A Small Business In Singapore

At 7.45 on a public-holiday morning, the shutters of a small neighbourhood shop rise. The owner could have opened later....

SBO Editorial Team

July 22, 2026

Majulah Is A Verb: Singapore Businesses Cannot Keep Waiting To Be Saved

Every few months, a struggling business owner hears about a new grant, programme, financing scheme or industry initiative. For a...

SBO Editorial Team

July 22, 2026

A Business Should Be A System, Not A Job You Created For Yourself

There is a business owner who cannot take a holiday. If he stops replying to WhatsApp, sales slow down. If...

SBO Editorial Team

July 20th, 2026

Before You Quit Your Salary To Start A Business In Singapore

Imagine this. You are employed in Singapore. The salary comes in every month. The job is not perfect, but it...

SBO Editorial Team

July 20th, 2026

When Should a Business Owner Give Up and Go Back to Employment?

There is a strange shame attached to going back to employment after running a business. Some owners would rather keep...

SBO Editorial Team

July 20th, 2026

What a 40-Year-Old Man Would Tell His 21-Year-Old Self

A reflective opinion piece on the practical advice a 40-year-old man would give his 21-year-old self about money, health, work, …

SBO Editorial Team

July 11, 2026

Stop Asking What Business To Start. Ask What Pain You Can Tolerate Longer Than Others

An opinion piece for aspiring Singapore founders on choosing a business by the daily pain they can tolerate, not only …

SBO Editorial Team

July 20th, 2026