What are shoulder niches?

Discover what shoulder niches are, how to identify them and how to use them to your advantage for increased website traffic and better SEO results.

Singapore Business Owners


When it comes to Search Engine Optimization (SEO), one important concept to understand is “shoulder niches.”

What is a shoulder niche?

A shoulder niche is a more specific subtopic or theme that falls within a broader topic or industry.

For example, let’s say you’re interested in starting a blog about healthy living. The topic of healthy living is very broad and encompasses many different areas, such as nutrition, exercise, mental health, and more. Each of these areas can be further broken down into more specific subtopics. For instance, within the exercise category, there are different types of exercises such as yoga, running, strength training, and so on. These more specific subtopics are the shoulder niches.

Why is understanding shoulder niches important for SEO?

By focusing on a specific shoulder niche, you can target a more specific audience and create content that is tailored to their interests and needs. This can help your website rank higher in search engine results for specific keywords related to that niche. Additionally, by targeting a smaller, more specific audience, you can stand out from the competition and establish your website as an authority in your niche.

How to Identify Shoulder Niches

To identify shoulder niches for your website, you’ll need to do some research. Start by identifying the broader topic or industry that you’re interested in, and then look for subtopics that are related but more specific. You can use keyword research tools to help you identify popular search terms related to your niche and determine which shoulder niches might be worth targeting.

Example of Shoulder Niche

Let’s say you run an accounting business that offers a range of financial services such as tax preparation, bookkeeping, and financial planning. The broader topic here is “accounting services,” which is highly competitive in the market, with many businesses offering similar services.

To differentiate your business and attract a more specific audience, you could consider focusing on a shoulder niche such as “tax preparation for small businesses.” Instead of targeting business owners who are looking for accounting services, this would involve targeting small business owners who are looking for help with their taxes, and creating content that speaks directly to their needs and concerns.

In conclusion, understanding shoulder niches is an important part of SEO. By focusing on a specific subtopic within a broader industry, you can attract a more specific audience, create targeted content, and establish yourself as an authority in your niche.

Explore More Content

Table of Content