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[pullquote]Circles.Life aims to raise $1 million to bail customers anywhere in the world who are stuck with mobile contracts.[/pullquote]
Dubbed the “Telco Freedom Fund“, Circles.Life aims to raise $1 million to bail customers anywhere in the world who are stuck with mobile contracts. It has pledged $50,000 to kick off the campaign and even challenged competitors to make a contribution.
In a whacky promotional video, “Tim” (we’re not sure if that’s his real name) tells us what Circles.Life thought about mobile contracts.
Telcos lock you in so you’re bound to stay with them. Traditional telcos mask the ridiculousness of contracts with subsidies for a cool new phone to distract you. Then there’s an endless cycle of extra data charges, hidden T&Cs, bill shocks, horrible customer service and call centers.
We know that feeling, Tim.
He went on to tell us that Circles.Life will be using that money to “break out as many people as possible from their contracts”.
A crowdfunding campaign? Really?
[pullquote]The first donation to the campaign was made on the 25th of November 2019. At the point of writing, the campaign raised $17,527 (presumably on top of the $50,000 pledged) from 16 people.[/pullquote]
After watching the entertaining video, a few questions surfaced:
- Why is a well-funded, revenue-making company crowdfunding?
- Will people see mobile contracts as a real enough problem to be subsiding strangers of termination fees?
- Is this campaign just a lead-up to something else?
The first donation to the campaign was made on the 25th of November 2019. At the point of writing, the campaign raised $17,527 (presumably on top of the $50,000 pledged) from 16 people.
How to get Circles.Life to foot the termination bill
Regardless of whether or not you’ll be funding the campaign, one thing’s for sure: if you’re thinking of breaking up with your telco, you’re going to benefit from the campaign, though it’s not without its hurdles:
- Share our video via Facebook or Twitter and tell us your bad telco experiences, leading you to liberate yourself from the contract using this template:
“@CurrentTelco, [explain why do you want to leave them]. Thanks Circles.Life for fighting for our #TelcoFreedom @circleslifesg”
- Tag @circleslifesg and add hashtag #TelcoFreedom
- Don’t forget to set the post to public
- Get a total of 100 likes + reshares + retweets (combined) on your post
- After your post has 100 likes/reshares/retweets, fill out the submission form in this link: bit.ly/telcofreedomform
- The fund will be given on a first-come, first-served basis. We’ll contact you if you successfully secure a slot. You would need to (1) submit payment proof of the required termination amount, (2) have a valid PayPal account so that we can transfer the amount to you.
Circles.Life is not even expecting you to switch over to them. Not too much to do to possibly save a few hundred dollars.
Known for its marketing stunts
[pullquote]Circles.Life has earned a reputation of making moves that puzzles people…[/pullquote]
Circles.Life has earned a reputation of making moves that puzzles people, including vandalism, giving away $50 in a “vending machine” and putting up date requests on billboards, but this formula seems to have been working in its favour, despite some backlash.
It’s also not the first time that Circles.Life has sponsored people out of their mobile contracts. Last year, Circles.Life Taiwan spent $50,000 to pay off the termination fees of about 50 individuals.
Is this campaign as simple as it seems, or could it be part of a marketing stunt with an unexpected twist?
Only time will tell.
Here’s the video to the crowdfunding campaign:
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