Google Primer: Quick Business Tips on the Go

No time to sit through hours of online lessons? Learn and review critical business skills on the go with Google Primer.

Singapore Business Owners

Last Updated on September 9th, 2020


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Business owners often have to multitask and are constantly on the move. There’s always something that requires our attention. It’s hard to settle down to upgrade ourselves. Even if we wanted to learn something new online that can help our businesses, these classes are often lengthy and require a high level of commitment, but we simply don’t have the luxury of time.

Enter Google Primer

Google Primer welcome screen
Google Primer welcome screen.

Google Primer offers bite-sized courses for business owners, covering topics that span three core areas of any business: Business & operations, brand & identity and marketing & measurement.

Short lessons

Each course deals with a specific business concern, which enables Primer to keep lessons to an average of 5 minutes while covering the depth that is required to help you understand the topic.

Google Primer startup lesson
One of the lessons on Google Primer.

The information is presented to you bit by bit in a stack of cards that you swipe up or right to progress or swipe left to go back. You can pin important points to review later too.

Google Primer growth hacking lesson
Quick, no-nonsense lessons.

Dive deep into the course

The courses often start with lesson objectives, then puts up a case on the importance of mastering a concept before moving on with the lesson proper.

Primer uses lots of case studies and fictitious scenarios to help illustrate their points. This helps you to understand how the learning points work in context.

To break the monotony of swiping right and reading passively, Primer sometimes checks in with exercises that require you to think and tap on answers or drag responses into place.

Google Primer questions
Questions to make sure you understand the lesson.

The best part of learning on Primer is that each course provides you with a list of actionable steps you can take to apply what you have learnt.

Google Primer Checklist steps
Google Primer suggests actionable steps you can take to grow your business.

Review in a flash

After you’re done with the courses, it’s really simple to review. In fact, it’ll only take you another five minutes to go through the course a second time.

Google Primer checklist actions
Your checklist of actions to take are summarised for your convenience.

Learn on the go

Google Primer is only available as a mobile app on Android and Apple, and best of all, it’s free. You can learn while commuting or waiting for appointments, even without an internet connection.

Download the app here.

Featured image by Fast Company

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