TL;DR

Who: Some of the best influencers in their respective verticals handpicked by SBO

Top Instagram Influencers in Singapore You May Consider Hiring in 2019

If they may bring you better ROI, why not?

Top Singapore Instagram Influencers
Published:   |   Updated:   |   Posted in ,

You’ve probably heard of influencers working well for some companies but horribly for others. Engaging the wrong influencer can cost you lots of time and money, while the right one can help you increase your reach and acquire more customers. So which influencer should you choose?

Well, it depends on the industry and the audience you are targeting. We did some research and came up with a curated list of the influencers we might engage if we’re running a business in the respective verticals. We have also included each influencer’s vanity metrics.

Beauty 

1. Mongchin Yeoh (@mongabong)

She made her television debut as a host for a travel show called “Who runs the world with Mongchin” and has her own Youtube channel where her most popular video reached a whopping 649k views.

Mongabong Instagram

Mongchin Yeoh is one of Singapore’s most prominent beauty influencers. She made her television debut as a host for a travel show called “Who runs the world with Mongchin” and has her own Youtube channel where her most popular video reached a whopping 649k views. She has a charming personality and is often posting beauty tips and makeup tutorials on Instagram.

By the numbers:
Followers: 218k
Engagement Rate: Average (1.82%)
Average Likes Per Post: 3905.08
Cost of a promotional Post: $701

2. Christabel Chua(@bellywellyjelly)

She is often seen posing candidly in her photos and engaging with her followers.

Bellywellyjelly Instagram

Christabel has a fun and lovable personality. That’s probably one of the reasons why her followers adore her. She is often seen posing candidly in her photos and engaging with her followers. She does a ton of reviews of beauty products on Instagram and has her own YouTube channel.

By the numbers:
Followers: 243k
Engagement Rate: Average (1.47%)
Average Likes Per Post: 3554.17
Cost of a promotional Post: $722

3. Nicole Changmin (@nicolechangmin)

She puts in the effort to make her Instagram posts quirky and fun.

NicoleChangmin Instagram

Nicole is everything funny and charming. Her bubbly personality makes it hard for anyone to not love her! She puts in the effort to make her Instagram posts quirky and fun. She also has her own blog and her own YouTube channel.

By the numbers:
Followers: 52.3k
Engagement Rate: Average (1.47%)
Average Likes Per Post: 670.33
Cost of a promotional Post: $393

Fashion

1. Andrea Chong(@dreachong)

She has been ranked as the top fashion blogger in Singapore by a digital advertising agency and has been awarded the Fashion Icon of the Year Award in 2015.

Andrea Chong Instagram

If you ask anyone about the local fashion scene, Andrea’s name will definitely come up. She has been ranked as the top fashion blogger in Singapore by a digital advertising agency and has been awarded the Fashion Icon of the Year Award in 2015. She is the founder of DC creative and the blogger behind dreachong.com.

By the numbers:
Followers: 309k
Engagement Rate: Below Average (0.73%)
Average Likes Per Post: 2263.08
Cost of a promotional Post: $780

2. Stanley Lui (@fashionide)

He has his own website fashioide.com where he covers the highlights of fashion events happening across the world.

Stanley Lui Instagram

Stanley’s sense of style is evident in his instagram feed. He has his own website fashioide.com where he covers the highlights of fashion events happening across the world.

By the numbers:
Followers: 26k
Engagement Rate: Average (2.55%)
Average Likes Per Post: 656
Cost of a promotional Post: $242

3. Melissa Koh(@melissackoh)

She has made several magazine appearances for brands such as Max & Co, Bonia and Shu Uemura. She was also featured by publications such as The Straits Times and The New Paper.

Melissa Koh Instagram

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Dressed up but no where to go except to the doctor’s office for my postnatal check up. 🙊 I’m decked in one of my favourite maternity/nursing-friendly dresses from @jumpeatcry! I’ll be giving away a set of outfits to TWO expectant mama’s and/or mama’s who’ve just delivered (like me) and are currently nursing! To win, leave a comment below and follow both @melissackoh and @jumpeatcry to qualify! Winners will be announced on the 20th of June! #jumpeatcry #melissackohxjec . . Thank you to everyone who’s participated in this giveaway and congrats to all mom’s and mom’s-to-be! It was so hard selecting just two winners but we’ve narrowed it down to @kerojuen and @thiang this time round! I’m definitely looking to host more giveaways for fellow mommy’s in time to come, so please stay tuned!

A post shared by Melissa Celestine Koh (@melissackoh) on

Melissa is a veteran in the fashion industry. She has made several magazine appearances for brands such as Max & Co, Bonia and Shu Uemura. She was also featured by publications such as The Straits Times and The New Paper. She has a blog that covers everything from beauty to lifestyle to travel.

By the numbers:
Followers: 264k
Engagement Rate: Average (2.55%)
Average Likes Per Post: 6719.25
Cost of a promotional Post: $740

Fitness 

1. Tyen Rasif(@tyenstagram)

Beyond her muscular physique, she comes off as someone who is genuine and bubbly.

Tyen Instagram

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GIVEAWAY and some protein shake ASMR. Eating a full meal in optimal, but when you find yourself rushing from the gym to work/school (story of my life rn) with little time to grab a bite then a shake comes in handy. I’ve been loving whey isolates from @optimumnutrition because I am lactose sensitive (as most asians are) and this doesn’t give me the same bloat/breakout that many shakes do – to help you get motivated for June I’m doing a giveaway in collaboration with @optimumnutrition for 2 lucky winners to win a tub of whey isolate (u.p. $120SGD) Just make sure you are a follower, tag a friend and comment below a goal you aim to accomplish in June. Can be fitness or non-fitness related. Contest ends June 1st midnight @optimumnutrition.sg #proteinshake #nutrition #personaltrainer #giveaway #optimumnutrition #ASMR

A post shared by Tyen Rasif (@tyenstagram) on

Tyen Rasif is a bodybuilder and a freelance fitness trainer. Beyond her muscular physique, she comes off as someone who is genuine and bubbly. She frequently posts her workout routines on Instagram and has a YouTube channel where she talks about her fitness journey and life experiences.

By the numbers:
Followers: 33k
Engagement Rate: Excellent (6.98%)
Average Likes Per Post: 2309.83
Cost of a promotional Post: $290

2. Shaun Michael Seow(@seowie)

He has a down to earth personality and likes to post funny videos occasionally on Instagram.

Shawn Michael Instagram

Shaun is a second-year undergraduate in Singapore Management University (SMU). His good looks and muscular physique are some of the reasons why his followers love him. He has a down to earth personality and likes to post funny videos occasionally on Instagram.

By the numbers:
Followers: 25k
Engagement Rate: Excellent (10.80%)
Average Likes Per Post: 2698.33
Cost of a promotional Post: $236

3. Cavell Lim(@wafflecreamies)

He likes to post pictures of his workouts as well as food that he eats.

Cavell Lim Instagram

One look at Cavell’s Instagram and you’ll know that this man is a fitness buff. He likes to post pictures of his workouts as well as food that he eats. He is hunky, he is charismatic and he seems pretty cool. So what’s not to love?

By the numbers:
Followers: 16k
Engagement Rate: Excellent (8.50%)
Average Likes Per Post: 1429.75
Cost of a promotional Post: $175

Food 

1. Leslie Tay(@ieatishootipost)

Dr. Tay is regarded as one of the best authorities on Singapore food and has appeared in numerous publications and television programs.

Leslie Tay Instagram

Dr. Tay is regarded as one of the best authorities on Singapore food and has appeared in numerous publications and television programs. He has a blog where he gives his candid food reviews and is very active on Instagram.

By the numbers:
Followers: 119k
Engagement Rate: Average (1.04%)
Average Likes Per Post: 1210.58
Cost of a promotional Post: $620

2. Little Miss Bento(@littlemissbento)

Her bento creations are definitely a work of art and they look scrumptious too!

LittleMissBento Instagram

Shirley, also known as littlemissbento, likes to create fun and cute bento meals. Her bento creations are definitely a work of art and they look scrumptious too! She has her own website where you can find her cookbooks. If you love whipping out creative dishes for your child, you definitely have to follow her!

By the numbers:
Followers: 340k
Engagement Rate: Average (1.15%)
Average Likes Per Post: 3876.83
Cost of a promotional Post: $807

3. Hannah Chia(@hannah__chia)

Even if you’re not vegan, her mouth-watering photos will definitely pique your curiosity in trying out her recipes.

Hannah Chia Instagram

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presenting these ridiculously loaded skillet nachos draped with melty vegan queso. i teamed up with @fieldroast to create a game-day recipe, perfect if you still need something to make for the super bowl tomorrow. the layers are tortilla chips, queso (made using their Chao slices + green chiles), black beans, jalapeños, tomatoes, red onion, guacamole, the works. recipe is below and as always check out my stories for the cooking process 🙂 . . . . Loaded Skillet Nachos * half a medium onion, finely chopped * 1 15 oz can black beans, rinsed and well-drained * 1 tsp chili powder + 1 tsp cumin + 1 tsp cayenne pepper * 7 oz vegan cheese (i used @fieldroast creamy original Chao cheese, cut into 1-inch cubes) * 1 4oz can diced green chiles, undrained * fresh jalapeño peppers, sliced thinly * tortilla chips * fresh pico de gallo or chopped tomatoes * guacamole * chunky salsa * optional: hot sauce, chopped red onion, cilantro, lime wedges Preheat the oven to 350°F. Heat a large skillet over medium-high heat, and saute chopped onion until translucent. Add in black beans and spices and cook for another 2 minutes, then remove from skillet. (You could also omit this step and just use refried beans). To make queso: In a separate pan, add cut chao slices and diced green chiles (with liquid) and stir until melted, breaking up the chunks with a wooden spoon until fully incorporated. (Alternatively, microwave on high for 3 min, stir, and then keep microwaving in 1-minute increments until melted). To assemble nachos, spread tortilla chips in the cast-iron skillet, and layer with half of bean/onion mixture, then top with sliced jalapeños and drizzle on some of the queso. Add another layer of chips, beans, jalapeños, and queso. Bake for 8-10 minutes until chips are crispy, then remove from oven and top with pico de gallo, salsa, chopped red onion, guacamole, and cilantro. Serve immediately. #fieldroast #sponsored

A post shared by HANNAH CHE · vegan recipes (@hannah__chia) on

Hannah shares her vegan food creations with her followers through aesthetically pleasing photos on Instagram. Even if you’re not vegan, her mouth-watering photos will definitely pique your curiosity in trying out her recipes. Even though she has a food blog, she covers other industries such as beauty, travel and photography as well.

By the numbers:
Followers: 98k
Engagement Rate: Average (3.18%)
Average Likes Per Post: 3022.58
Cost of a promotional Post: $598

Lifestyle

1. Novita Lam(@novitalam)

She is often seen posting about her daily workout routines at various gyms but she also covers anything from lifestyle to beauty to fashion.

Novita Lam Instagram

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Staying shady 🕶. Check out Lazada’s newest Sunglass Mall! From aviators and cat-eye to navigators and round sunglasses, this official store carries authentic, stylish sunglasses from Carrera and Polaroid. The easy to navigate store allows you to choose your ideal pair according to the different styles. It also includes some tips on how to choose the most fitting sunglasses according to your face shape, skin tone and size. What’s more? Enjoy their pre-launch discount of 10% on these coveted sunglasses from 15 to 17 July. Shop now @ https://bit.ly/2JENQcS! #carrera #carreraeyewear #polaroidSingapore #polaroidsunglasses #polaroidsunglasses #sunglasses #lazada #fashion #eyewear #glasses #style #summer #sun #love #shades #sunglassesfashion #ootd #picoftheday #instagram #eyewearfashion #sunnies #travel #beach

A post shared by Novita Lam (@novitalam) on

Novita has a very charming and likeable personality. It doesn’t take long for anyone to be attracted to her good looks and radiant smile. She is often seen posting about her daily workout routines at various gyms but she also covers anything from lifestyle to beauty to fashion.

By the numbers:
Followers: 165k
Engagement Rate: Average (2.55%)
Average Likes Per Post: 4175.17
Cost of a promotional Post: $660

2. Yu Qing(@b1gqing)

Apart from her good looks, she is also the founder of a new business called “Our Data Story”.

YuQing Instagram

Yu Qing has a fun and energetic personality. She is often seen sharing beauty and fitness tips with her followers on Instagram. Apart from her good looks, she is also the founder of a new business called “Our Data Story”.

By the numbers:
Followers: 114k
Engagement Rate: Average (3.41%)
Average Likes Per Post: 3868.33
Cost of a promotional Post: $617

3. Naomi Neo(@naomineo_)

Her followers have been growing steadily over the years and she continues to cover anything from travel to beauty to lifestyle.

Naomi Neo Instagram

Naomi is happily married and has a young baby boy whom she posts about regularly. Her followers have been growing steadily over the years and she continues to cover anything from travel to beauty to lifestyle.

By the numbers:
Followers: 548k
Engagement Rate: Excellent (6.20%)
Average Likes Per Post: 3868.33
Cost of a promotional Post: $977

Parenting

1. Rae Yun(@theramengirl)

Oh, and did we mention that she is a work-at-home mom who runs an online business called “Oh Happy Fry”?

Rae Yun Instagram

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[GIVEAWAY] Nicco has been learning all about senses lately and is super into smell. She’s been requesting to stop and smell the flowers, telling me when her food smells good and of course noticing when there’s a funky smell in her clothes, lol. Which is why we're loving the new Flair Fabric Conditioner from Japan which has aroma sensors that release fresh, sweet scent when it comes into contact with body heat and moisture, releasing fragrance for 12 hours during wear. The softener formula also helps soften clothes and reduces wrinkles for easy ironing 🍃 . If you are interested in trying the products, we are giving away a Flair Fabric Conditioner. To win, simply: 1. Follow me 2. Like this post 3. In the comments, tag 2 friends and tell me which scent you would like to try first, and why? Contest ends 25 June '19, one lucky winner will be chosen, do keep a lookout for this in my comments! #FlairFabricConditioner #sp #sggiveaway #contest This giveaway is not sponsored, endorsed or otherwise affiliated with Instagram.

A post shared by rae 🌿 (@theramengirl) on

Rae is a loving mother of two. Not only does she post about her experiences as a mother, but she also shares her cooking recipes with her followers as well! Oh, and did we mention that she is a work-at-home mom who runs an online business called “Oh Happy Fry”?

By the numbers:
Followers: 14k
Engagement Rate: Average(1.51%)
Average Likes Per Post: 221.50
Cost of a promotional Post: $158

2. Ying Tian(@eyeletskirt)

Ying Tian shares her life experiences with her followers.

Ying Tian Instagram

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<GIVE-AWAY CLOSED> Meal times are fun yet challenging, esp with an active threenager who eats everything! He finishes everything on his plate at top speed that I need to slow him down. ⠀⠀⠀⠀⠀⠀⠀⠀ Can’t do without our weekly delivery via @GrabFoodSG that takes our mind off cooking or washing up. Every second counts when it comes to family quality time, housework, prep for our outings & all. ———————————— Giving away FIVE GRAB FOOD KIDS CUTLERY SET (feat. a bowl, cup, fork and spoon)! All items are made of natural rice husk and environmentally-responsible! Love how this helps S to portion his food better & make mealtimes more fun. ⠀⠀⠀⠀⠀⠀⠀⠀ Simply follow me, like this post & share with me your kid’s fav food! Contest ends on 27 June, Thurs. Will pick 5 winners, your kids will love the smiley set! 🍽 ⠀⠀⠀⠀⠀⠀⠀⠀ #grabfoodfamilymoments #ad @grabfoodsg

A post shared by Ying Tian♡ (@eyeletskirt) on

The journey of a woman, a mother and a wife. Ying Tian shares her life experiences with her followers. She is always dressed fashionably and regularly posts about her adventures with her family.

By the numbers:
Followers: 11k
Engagement Rate: Average(3.33%)
Average Likes Per Post: 361.58
Cost of a promotional Post: $127

3. Kelvin Ang(@cheekiemonkies)

He loves capturing moments when his children are having fun.

Kelvin Ang Instagram

Kelvin Ang is a father of three and he loves to post photos of his children. He loves capturing moments when his children are having fun. You can say that he is the epitome of a pretty cool dad!

By the numbers:
Followers: 9k
Engagement Rate: Average(2.50%)
Average Likes Per Post: 223.67
Cost of a promotional Post: $110

Pets 

1. Cottonthemaltese(@cottonthemaltese)

She is often seen wearing cute outfits or posing with her “doggo” friends.

Cottonthemaltese Instagram

How cute is cottonthemaltese? No wonder she has such a large following on Instagram. She is often seen wearing cute outfits or posing with her “doggo” friends. She even has her own blog!

By the numbers:
Followers: 20k
Engagement Rate: Good (4.75%)
Average Likes Per Post: 948.58
Cost of a promotional Post: $202

2. Fioloh(@fioloh)

Fiona Loh owns a large number of cats, some of them rescued and others adopted, and posts stories of them on Instagram.

Fioloh Instagram

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Xya is discharged as a palliative care patient. There is nothing else we can do for her now, because her autonomic nervous system has broken down too. She's been showing signs of not being in control of her own reflexes, hence the jerking actions you see in the video. She's also chasing all sorts of shadows. I think she is starting to not be able to see clearly. With every little breakdown of her body system, she gets weaker and takes harder to make any recovery, and on top of that, her list of medical conditions just gets longer each time. Her latest condition is a rare disorder, and there is no underlying cause, no known reasons why it occurs or develops, so therefore no known treatment. We are now treating her symptomatically because we have to accept that she would no longer get any better. But physical and emotional welfare of Xya is still my highest priority. As long as she is happy and still greedy for food, playing and just be her bubbly self, we will press on, until the day she decides it is enough for her. She's been behaving well. She remembers what we told her during her AC sessions. She controls herself when she is around the Loh Cats. Good Xya. Xya, good girl! #TheCNYfamily #KittyXya #小小SiaoSiao #TinyPowerpuffXya #MegaesophagusXya #Megaesophagus #Dysautonomia

A post shared by Fiona Loh (@fioloh) on

Fiona Loh owns a large number of cats, some of them rescued and others adopted, and posts stories of them on Instagram.  Her Instagram posts feature her journey in taking care of her new family members and showering them with love and affection.

By the numbers:
Followers: 5k
Engagement Rate: Excellent (6.93%)
Average Likes Per Post: 395.75
Cost of a promotional Post: $71

3. mangothesheltie(@mangothesheltie)

He has gained a significant following over the years and he is cute a dog indeed!

Mangothesheltie Instagram

Follow mangothesheltie for his daily doggo adventures! He has gained a significant following over the years and he is cute a dog indeed!

By the numbers:
Followers: 9k
Engagement Rate: Average (1.84%)
Average Likes Per Post: 171.67
Cost of a promotional Post: $112

Travel

1. Amelyn Beverly(@amebeverly)

She posts dreamy photos of her travel journey on Instagram, making you want to visit the places that she has been to.

Amelyn Beverly Instagram

Amelyn is a full-time traveller. She is constantly on the move and making trips to different countries. She posts dreamy photos of her travel journey on Instagram, making you want to visit the places that she has been to. She also posts her travel vlogs on YouTube.

By the numbers:
Followers: 117k
Engagement Rate: Good (5.00%)
Average Likes Per Post: 5774.17
Cost of a promotional Post: $620

2. Sophie Willocq(@sophiewillocq)

Her candidness is exemplified by her laissez faire approach to her Instagram feed.

Sophie Instagram

Sophie was previously an air stewardess. Even though she has left the industry, she still remains a frequent traveller. Her candidness is exemplified by her laissez faire approach to her Instagram feed. Currently, she covers beauty and lifestyle as well!

By the numbers:
Followers: 86k
Engagement Rate: Average (1.22%)
Average Likes Per Post: 1024.75
Cost of a promotional Post: $552

3. XinLin Khaw(@xinlinnn)

She likes to write about her travel experiences in detail on her blog.

XinLin Instagram

XinLin is a travel blogger. She likes to write about her travel experiences in detail on her blog. She is very active on Instagram and is always posting aesthetically pleasing photos on her feed. On the side, she covers beauty and lifestyle as well.

By the numbers:
Followers: 111k
Engagement Rate: Average (2.34%)
Average Likes Per Post: 2600.50
Cost of a promotional Post: $615

Final Word

That’s it! Those are our 24 influencer recommendations sorted according to their verticals. Remember, even if that influencer’s niche is relevant to your industry, you need to exercise some due diligence and find out if they share the same target audience as you. This is extremely important if you have a very niche target market.

There are many other aspects to a successful influencer marketing campaign. But one thing’s for sure: Influencer marketing isn’t for you if you are planning to make a quick buck out of it. It takes time and sometimes a bit of trial and error to know which influencer targets your audience best.

Did we miss out on anyone who should be in this list? Comment below!


Influencer statistics obtained from NinjaOutreach.

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I am a first-year undergrad and an aspiring digital marketer. I love to write about issues I feel strongly about but on most days, I'd rather write about issues that matter.
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