Video Marketing Statistics for 2019: Videos Attract Eyeballs and Business

Everyone loves a great video.

Singapore Business Owners

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It’s no secret that video is huge. Just open up any social media platform and you’d be inundated with a wide range of videos produced by professionals and novices. In fact, in a 2018 study, Wyzowl noted that 81% of businesses use video as a marketing tool.

But does that sheer number of video content translate into anything tangible for businesses? Data seem to suggest so.

Protip: Bookmark this page; we’ll be updating this periodically to keep you on top of how video is performing.

Videos continue to gain traction

People are watching more videos

  • 82% of Twitter users watch video content on Twitter. (Twitter, 2015)
  • 80% increase in time spent watching video from 2016 to 2017. (Instagram, 2017)
  • YouTube is the second most trafficked site, after Google. (Alexa, 2018)
  • Online video viewing continues to gain momentum. Globally, people who watch online video spend an average of six hours, 45 minutes per week watching various types of content. Viewing time has grown by one hour in the last year and almost two and a half hours since 2016. (Limelight, 2018)

The Internet will be dominated by video

  • Global internet traffic from videos will make up 82% of all consumer internet traffic by 2022. (Cisco, 2018)
  • Live Internet video will account for 17% of Internet video traffic by 2022. Live video will grow 15-fold from 2017 to 2022. (Cisco, 2018)

People are willing to share videos

  • Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers, 2015)
  • Nearly half of all consumers have shared a company video on their own social media profile. (Animoto, 2015)
  • Social video generates 1200% more shares than text and images combined. (Brightcove, 2016)
  • 54% of senior executives share work-related videos with colleagues at least weekly, and almost as many receive work-related from colleagues. (Forbes, 2010)
  • If you create video content that your specific audience enjoys, 83% of consumers would consider sharing it with their friends. (Wyzowl, 2018)
  • Videos are six times more likely to be retweeted than tweets with photos. (Twitter, 2018)

Reaching out

Videos get the word out there

  • Video promotion is 600% more effective than print and direct mail combined. (Diode Digital, 2013)

Videos bring in the visitors

  • According to Forrester Research, including video in an email leads to a 200-300% increase in click-through rate. (Forrester Research, 2009)
  • Companies which use videos in their marketing enjoy 27% higher CTR than those which don’t. (Aberdeen Group, 2015)
  • Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats. (BI Intelligence, 2015)
  • 76% say videos helped them increase traffic. (Wyzowl, 2018)

Emails are more effective with videos

  • 43% of consumers are more likely to read email newsletters that include links to videos. (Animoto, 2015)
  • 56% of consumers have watched a company video that came through email. (Animoto, 2015)

“Sponsored videos” is not a dirty phrase

  • Views on branded or sponsored video content on Facebook were up a substantial 258% compared to 2016 and shows no signs of stopping. (Tubular Insights, 2017)
  • Like rates for non-sponsored posts and sponsored posts are nearly identical. (AdWeek, 2016)

Nurturing leads

People prefer videos

  • 59% of executives would rather watch videos than read texts. (Forbes, 2010)
  • Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital, 2013)
  • Four times as many consumers would rather watch a video about a product than read about it. (Animoto, 2015)
  • One-quarter of consumers lose interest in a company if it doesn’t use video. (Animoto, 2015)
  • 84% of all consumers said that they have liked a company video that has appeared in their newsfeed. (Animoto, 2015)
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. (Wyzowl, 2018)

Videos help visitors stick around longer

  • On average, people spend 2.6x more time on pages with video than without. (Wistia, 2016)
  • 80% of marketers say videos has increased dwell time on their website. (Wyzowl, 2018)

Videos help people understand businesses better

  • 4 out of 5 consumers believe that demo videos are helpful. (Animoto, 2015)
  • 95% of people have watched an explainer video to learn more about a product or service. (Wyzowl, 2018)
  • 97% of marketers say videos has helped increase user understanding of their product or service. (Wyzowl, 2018)
  • 47% of businesses say videos helped them reduce support queries. (Wyzowl, 2018)

Videos help with conversion

  • Using video on landing pages can increase conversion by 80%. (EyeView, 2012)
  • Companies which use videos in their marketing enjoy 34% higher web conversion rates than those which don’t. (Aberdeen Group, 2015)
  • 78% of marketers say video gives them a good ROI. (Wyzowl, 2018)
  • 81% of people have been convinced to buy a product or service by watching a brand’s video. (Wyzowl, 2018)
  • 69% of people have been convinced to buy a piece of software or application by watching a video. (Wyzowl, 2018)

Videos compel viewers to take further actions

  • 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes, 2010)
  • 40% of shoppers will visit a store online or in-person after watching a video. (Google, 2012)
  • Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)

Rolling in the dough

Companies are making money with videos

  • Companies that use videos in their marketing grow revenue 49% faster year-on-year than those which don’t. (Aberdeen Group, 2015)
  • 76% say videos helped them increase sales. (Wyzowl, 2018)
  • 93% of marketers say they’ve landed a new customer thanks to a video on social media. (Animoto, 2018)

The way forward

People are expecting more videos

  • 56% of consumers believe that if a company has a website, it should have video. (Animoto, 2015)
  • 53% of respondents want to see more video content in the future. (Hubspot,  2017)
  • 85% of people say they’d like to see more video from brands in 2018. (Wyzowl, 2018)

Go mobile

  • When Facebook IQ asked people in our survey who said they’re watching an increasing amount of mobile video to explain why, many noted that mobile videos are convenient: they tend to be short and can easily be viewed anytime, anywhere. (Facebook, 2017)
  • 93% of Twitter’s video views happen on a mobile device. (Twitter, 2018)

Keep your videos short…

  • 15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land, 2014)
  • Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)
  • Videos up to 2 minutes long get the most engagement. (Wistia, 2016)

… or hook them in early, and keep them engaged

  • 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds. (Facebook, 2016)
  • As long as the content is timely and engaging, people will focus and pay attention to both video and text-based content. 62% of respondents are more likely to consume video content thoroughly. (Hubspot, 2017)

Caption it

  • 85% of Facebook videos are watched without sound. (Digiday, 2016)
  • Captions on Facebook video ads increase video view time by an average of 12%. (Facebook, 2016).
  • Average reach of the captioned video was 16% higher than the same video without captions. (Instapage, 2018)
  • Reactions to the video were higher on the video with captions (as compared to the same video without caption), by more than 17% on average. (Instapage, 2018)
  • CTA clicks fell by 26% when captions were removed. (Instapage, 2018)

Consider going live

  • People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. (Facebook, 2016)
  • Facebook live videos receive ten times more comments than regular videos. (Business Insider, 2017)

Interactive videos: the future of video content

  • Interactive videos are engaging viewers longer than standard videos, with completion rates around 90% compared to 50% – 85% for linear videos — and IVs often have repeat views. (Room 214, 2014)
  • 20% of marketers have used interactive video. Of those who used it, 78% found it to be an effective strategy. (Wyzowl, 2018)

If you’re not already on video, it’s still not too late to hop on the bandwagon.

Featured image: Nas Daily

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