Top Instagram Influencers in Singapore You May Consider Hiring in 2020

If they may bring you better ROI, why not?

Singapore Business Owners



Marketing

You’ve probably heard of influencers working well for some companies but horribly for others. Engaging the wrong influencer can cost you lots of time and money, while the right one can help you increase your reach and acquire more customers. So which influencer should you choose?

Well, it depends on the industry and the audience you are targeting. We did some research and came up with a curated list of the Instagram influencers we might engage if we’re running a business in the respective verticals. We have also included each influencer’s vanity metrics.

Beauty Influencers 

1. Mongchin Yeoh

(@mongabong)

She made her television debut as a host for a travel show called “Who runs the world with Mongchin” and has her own Youtube channel where her most popular video reached a whopping 649k views.

Mongabong Instagram

Mongchin Yeoh is one of Singapore’s most prominent beauty influencers. She made her television debut as a host for a travel show called “Who runs the world with Mongchin” and has her own Youtube channel where her most popular video reached a whopping 649k views. She has a charming personality and is often posting beauty tips and makeup tutorials on Instagram.

By the numbers:
Followers: 259k
Engagement Rate: Average (1.35%)
Average Likes Per Post: 3k
Cost of a promotional Post: $736

2. Christabel Chua 

(@bellywellyjelly)

She is often seen posing candidly in her photos and engaging with her followers.

Bellywellyjelly Instagram

Christabel has a fun and lovable personality. That’s probably one of the reasons why her followers adore her. She is often seen posing candidly in her photos and engaging with her followers. She does a ton of reviews of beauty products on Instagram and has her own YouTube channel.

By the numbers:
Followers: 255k
Engagement Rate: Average (1.52%)
Average Likes Per Post: 3k
Cost of a promotional Post: $733

3. Nicole Changmin 

(@nicolechangmin)

pullquote]She puts in the effort to make her Instagram posts quirky and fun.[/pullquote]

NicoleChangmin Instagram

Nicole is everything funny and charming. Her bubbly personality makes it hard for anyone to not love her! She puts in the effort to make her Instagram posts quirky and fun. She also has her own blog and her own YouTube channel.

By the numbers:
Followers: 54k
Engagement Rate: Average (1.62%)
Average Likes Per Post: 826.17
Cost of a promotional Post: $407

Fashion Influencers

1. Andrea Chong 

(@dreachong)

She has been ranked as the top fashion blogger in Singapore by a digital advertising agency and has been awarded the Fashion Icon of the Year Award in 2015.

Andrea Chong Instagram

If you ask anyone about the local fashion scene, Andrea’s name will definitely come up. She has been ranked as the top fashion blogger in Singapore by a digital advertising agency and has been awarded the Fashion Icon of the Year Award in 2015. She is the founder of DC creative and the blogger behind dreachong.com.

By the numbers:
Followers: 307k
Engagement Rate: Average (1.7%)
Average Likes Per Post: 5k
Cost of a promotional Post: $779

2. Stanley Lui

(@fashionide)

He has his own website fashioide.com where he covers the highlights of fashion events happening across the world.

Stanley Lui Instagram

Stanley’s sense of style is evident in his instagram feed. He has his own website fashioide.com where he covers the highlights of fashion events happening across the world.

By the numbers:
Followers: 26k
Engagement Rate: Average (2.55%)
Average Likes Per Post: 656
Cost of a promotional Post: $242

3. Melissa Koh 

(@melissackoh)

She has made several magazine appearances for brands such as Max & Co, Bonia and Shu Uemura. She was also featured by publications such as The Straits Times and The New Paper.

Melissa Koh Instagram

Melissa is a veteran in the fashion industry. She has made several magazine appearances for brands such as Max & Co, Bonia and Shu Uemura. She was also featured by publications such as The Straits Times and The New Paper. She has a blog that covers everything from beauty to lifestyle to travel.

By the numbers:
Followers: 264k
Engagement Rate: Average (2.55%)
Average Likes Per Post: 6719.25
Cost of a promotional Post: $740

Fitness Influencers 

1. Tyen Rasif 

(@tyenstagram)

Beyond her muscular physique, she comes off as someone who is genuine and bubbly.

Tyen Instagram

Tyen Rasif is a bodybuilder and a freelance fitness trainer. Beyond her muscular physique, she comes off as someone who is genuine and bubbly. She frequently posts her workout routines on Instagram and has a YouTube channel where she talks about her fitness journey and life experiences.

By the numbers:
Followers: 33k
Engagement Rate: Excellent (6.98%)
Average Likes Per Post: 2309.83
Cost of a promotional Post: $290

2. Shaun Michael Seow 

(@seowie)

He has a down to earth personality and likes to post funny videos occasionally on Instagram.

Shawn Michael Instagram

Shaun is a second-year undergraduate in Singapore Management University (SMU). His good looks and muscular physique are some of the reasons why his followers love him. He has a down to earth personality and likes to post funny videos occasionally on Instagram.

By the numbers:
Followers: 25k
Engagement Rate: Excellent (10.80%)
Average Likes Per Post: 2698.33
Cost of a promotional Post: $236

3. Cavell Lim 

(@wafflecreamies)

He likes to post pictures of his workouts as well as food that he eats.

Cavell Lim Instagram

One look at Cavell’s Instagram and you’ll know that this man is a fitness buff. He likes to post pictures of his workouts as well as food that he eats. He is hunky, he is charismatic and he seems pretty cool. So what’s not to love?

By the numbers:
Followers: 16k
Engagement Rate: Excellent (8.50%)
Average Likes Per Post: 1429.75
Cost of a promotional Post: $175

Food Influencers 

1. Leslie Tay 

(@ieatishootipost)

Dr. Tay is regarded as one of the best authorities on Singapore food and has appeared in numerous publications and television programs.

Leslie Tay Instagram

Dr. Tay is regarded as one of the best authorities on Singapore food and has appeared in numerous publications and television programs. He has a blog where he gives his candid food reviews and is very active on Instagram.

By the numbers:
Followers: 119k
Engagement Rate: Average (1.04%)
Average Likes Per Post: 1210.58
Cost of a promotional Post: $620

2. Little Miss Bento 

(@littlemissbento)

Her bento creations are definitely a work of art and they look scrumptious too!

LittleMissBento Instagram

Shirley, also known as littlemissbento, likes to create fun and cute bento meals. Her bento creations are definitely a work of art and they look scrumptious too! She has her own website where you can find her cookbooks. If you love whipping out creative dishes for your child, you definitely have to follow her!

By the numbers:
Followers: 340k
Engagement Rate: Average (1.15%)
Average Likes Per Post: 3876.83
Cost of a promotional Post: $807

3. Hannah Chia 

(@hannah__chia)

Even if you’re not vegan, her mouth-watering photos will definitely pique your curiosity in trying out her recipes.

Hannah Chia Instagram

Hannah shares her vegan food creations with her followers through aesthetically pleasing photos on Instagram. Even if you’re not vegan, her mouth-watering photos will definitely pique your curiosity in trying out her recipes. Even though she has a food blog, she covers other industries such as beauty, travel and photography as well.

By the numbers:
Followers: 98k
Engagement Rate: Average (3.18%)
Average Likes Per Post: 3022.58
Cost of a promotional Post: $598

Lifestyle Influencers

1. Novita Lam 

(@novitalam)

She is often seen posting about her daily workout routines at various gyms but she also covers anything from lifestyle to beauty to fashion.

Novita Lam Instagram

Novita has a very charming and likeable personality. It doesn’t take long for anyone to be attracted to her good looks and radiant smile. She is often seen posting about her daily workout routines at various gyms but she also covers anything from lifestyle to beauty to fashion.

By the numbers:
Followers: 165k
Engagement Rate: Average (2.55%)
Average Likes Per Post: 4175.17
Cost of a promotional Post: $660

2. Jamie Pang 

(@jamiepang)

Apart from her stunning looks, Jamie advocates a balanced lifestyle that incorporates fitness and a healthy diet.

Jamie’s post are typically uplifting and sprinkled with lighthearted humour. She is often seen sharing beauty and fitness tips with her followers on Instagram.

By the numbers:
Followers: 117k
Engagement Rate: Average (3.42%)
Average Likes Per Post: 3000
Cost of a promotional Post: $620

3. Naomi Neo 

(@naomineo_)

Her followers have been growing steadily over the years and she continues to cover anything from travel to beauty to lifestyle.

Naomi Neo Instagram

Naomi is happily married and has a young baby boy whom she posts about regularly. Her followers have been growing steadily over the years and she continues to cover anything from travel to beauty to lifestyle.

By the numbers:
Followers: 548k
Engagement Rate: Excellent (6.20%)
Average Likes Per Post: 3868.33
Cost of a promotional Post: $977

Parenting Influencers

1. Rae Yun 

(@theramengirl)

Oh, and did we mention that she is a work-at-home mom who runs an online business called “Oh Happy Fry”?

Rae Yun Instagram

Rae is a loving mother of two. Not only does she post about her experiences as a mother, but she also shares her cooking recipes with her followers as well! Oh, and did we mention that she is a work-at-home mom who runs an online business called “Oh Happy Fry”?

By the numbers:
Followers: 14k
Engagement Rate: Average(1.51%)
Average Likes Per Post: 221.50
Cost of a promotional Post: $158

2. Ying Tian 

(@eyeletskirt)

Ying Tian shares her life experiences with her followers.

Ying Tian Instagram

The journey of a woman, a mother and a wife. Ying Tian shares her life experiences with her followers. She is always dressed fashionably and regularly posts about her adventures with her family.

By the numbers:
Followers: 11k
Engagement Rate: Average(3.33%)
Average Likes Per Post: 361.58
Cost of a promotional Post: $127

3. Kelvin Ang 

(@cheekiemonkies)

He loves capturing moments when his children are having fun.

Kelvin Ang Instagram

Kelvin Ang is a father of three and he loves to post photos of his children. He loves capturing moments when his children are having fun. You can say that he is the epitome of a pretty cool dad!

By the numbers:
Followers: 9k
Engagement Rate: Average(2.50%)
Average Likes Per Post: 223.67
Cost of a promotional Post: $110

Pets Influencers 

1. Cottonthemaltese 

(@cottonthemaltese)

She is often seen wearing cute outfits or posing with her “doggo” friends.

Cottonthemaltese Instagram

How cute is cottonthemaltese? No wonder she has such a large following on Instagram. She is often seen wearing cute outfits or posing with her “doggo” friends. She even has her own blog!

By the numbers:
Followers: 20k
Engagement Rate: Good (4.75%)
Average Likes Per Post: 948.58
Cost of a promotional Post: $202

2. Fioloh 

(@fioloh)

Fiona Loh owns a large number of cats, some of them rescued and others adopted, and posts stories of them on Instagram.

Fioloh Instagram

Fiona Loh owns a large number of cats, some of them rescued and others adopted, and posts stories of them on Instagram.  Her Instagram posts feature her journey in taking care of her new family members and showering them with love and affection.

By the numbers:
Followers: 5k
Engagement Rate: Excellent (6.93%)
Average Likes Per Post: 395.75
Cost of a promotional Post: $71

3. Mangothesheltie 

(@mangothesheltie)

He has gained a significant following over the years and he is cute a dog indeed!

Mangothesheltie Instagram

Follow mangothesheltie for his daily doggo adventures! He has gained a significant following over the years and he is cute a dog indeed!

By the numbers:
Followers: 9k
Engagement Rate: Average (1.84%)
Average Likes Per Post: 171.67
Cost of a promotional Post: $112

Travel Influencers

1. Amelyn Beverly 

(@amebeverly)

She posts dreamy photos of her travel journey on Instagram, making you want to visit the places that she has been to.

Amelyn Beverly Instagram

Amelyn is a full-time traveller. She is constantly on the move and making trips to different countries. She posts dreamy photos of her travel journey on Instagram, making you want to visit the places that she has been to. She also posts her travel vlogs on YouTube.

By the numbers:
Followers: 117k
Engagement Rate: Good (5.00%)
Average Likes Per Post: 5774.17
Cost of a promotional Post: $620

2. Sophie Willocq 

(@sophiewillocq)

Her candidness is exemplified by her laissez faire approach to her Instagram feed.

Sophie Instagram

Sophie was previously an air stewardess. Even though she has left the industry, she still remains a frequent traveller. Her candidness is exemplified by her laissez faire approach to her Instagram feed. Currently, she covers beauty and lifestyle as well!

By the numbers:
Followers: 86k
Engagement Rate: Average (1.22%)
Average Likes Per Post: 1024.75
Cost of a promotional Post: $552

3. XinLin Khaw 

(@xinlinnn)

She likes to write about her travel experiences in detail on her blog.

XinLin Instagram

XinLin is a travel blogger. She likes to write about her travel experiences in detail on her blog. She is very active on Instagram and is always posting aesthetically pleasing photos on her feed. On the side, she covers beauty and lifestyle as well.

By the numbers:
Followers: 111k
Engagement Rate: Average (2.34%)
Average Likes Per Post: 2600.50
Cost of a promotional Post: $615

Final Word

That’s it! Those are our 24 influencer recommendations sorted according to their verticals. Remember, even if that influencer’s niche is relevant to your industry, you need to exercise some due diligence and find out if they share the same target audience as you. This is extremely important if you have a very niche target market.

There are many other aspects to a successful influencer marketing campaign. But one thing’s for sure: Influencer marketing isn’t for you if you are planning to make a quick buck out of it. It takes time and sometimes a bit of trial and error to know which influencer targets your audience best.

Did we miss out on anyone who should be in this list? Comment below!


Influencer statistics obtained from NinjaOutreach.

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