What is SEO?
SEO is an acronym for Search Engine Optimisation. Simply put, SEO increases the chances of your website being listed as a top search result when a user searches for something in Google, Bing, or any other search engine.
In today’s connected world of business, SEO is a crucial factor to monitor for any online presence. Working with the right SEO company is correspondingly also the first step to digital marketing success.
In this article, we’ve curated the top ten SEO companies that can help to give your business a huge boost in the long run.
1. Thinking Notes
Apart from SEO services, Thinking Notes offers a full suite of related web services, such as web design and E-Commerce developments, and even SEO courses.
Branding itself as “true blue technical digital marketers,” this SEO company prides itself on being technically competent, particularly with the popular WordPress content management system. This competence speaks for itself in their keywords ranking results.
Impressively, their website is itself a treasure trove of knowledge on proper SEO practices and relevant topics such as natural backlink building. This is a strong sign that this is a digital agency that knows “the works,” be it frontend or backend.
Additionally, their technical focus means they are capable of improving complex metrics such as web speed too, this typically dragged down by improper use of content management systems. It is long acknowledged that web speed is a crucial element that Google considers when determining which site to “rank.”
- My FootDr: Ranks #1 for the keywords “foot doctor”
- T32 Dental: Ranks #1 for the keywords “dental braces”
2. MediaOne Marketing
Considered one of the top SEO agencies in Singapore, MediaOne Marketing has a remarkable portfolio to show—one that features big corporation names such as ST Electronics and EDB Singapore.
They also pride themselves on being ISO-certified and is the only SEO company in the country to be accredited by this standard as of 2019.
In terms of expertise offered, MediaOne Marketing is comprehensive in range, including in its services Social Media Marketing and Online Reputation Management, which translates to them being more than capable of managing full-fledged marketing campaigns.
Their website also recently launched a series of COVID-19 relief packages for marketers, demonstrating the agency’s dexterity in adapting to changing business climates.
- ST Electronics: Improvement of Domain Authority and achievement of Featured Snippet status on Google.
- EDB Singapore: 135.33% increase in conversion rate and 35.86% increase in web traffic for divisional website.
3. First Page Digital
Similar to MediaOne Marketing, First Page Digital offers a wide range of services, including Paid Search Management and Social Media Management. Its displayed portfolio also highlights several notable retail names.
In contrast to several other SEO companies, though, they specifically offer Local Search Optimisation as an option. These enhancements amplify business visibility for location-based searches, an improvement that could be more beneficial to companies selling to a specific region as compared to national or global brand awareness.
Furthermore, First Page Digital provides ads management services for major social media networks such as Linkedin, Instagram, and of course, Facebook. For companies already clear about whom and where they wish to target, First Page Digital could be an ideal fit.
- Floristique: 363% increase in clicks and 64% increase in sales.
- Cat & the Fiddle: 376% increase in clicks and 338% increase in web sessions.
4. Impossible Marketing
A Google Partner Company since 2014, Impossible Marketing stands out from the competition by providing many free workshops, with some paid courses also SSG Approved and SkillsFuture Credit eligible.
For companies new to SEO and online marketing, these workshops and courses could be invaluable in understanding what objectives to aim for.
As an SEO company, Impossible Marketing naturally also offers digital marketing and SEO solutions for organisations that prefer to leave all actual work to experienced professionals.
Lastly, their list of services includes a web application development package. This is presumably attractive for companies looking to automate business processes using the Internet while enhancing their online presence.
- Kalms Singapore: Improved product awareness after video marketing campaign.
5. SEO Good Guys
In operation since 2011, SEO Good Guys uses the powerful SEMRush suite of services to audit and improve search engine rankings of clients.
While SEMRush is a paid service available to all, its complex reports are often best left in the hands of professionals. This is particularly so when it comes to remedial actions.
Notably, this Singaporean SEO company also offers customised “kick-starter” packages for startups new to SEO and marketing. For fresh companies still uncertain on how to further develop their online campaigns, these packages could be useful in indicating the right direction to head in.
- Have assisted over 150 Singapore businesses since 2011 to improve traffic.
6. Best SEO Singapore
Apart from having a wide suite of services similar to some of the above-mentioned agencies, Best SEO Singapore specifically targets the real estate industry with a Real Estate Digital Marketing package. In fact, their website proudly claims that they are the “Best Real Estate Digital Marketing Agency in Singapore.”
They are not restricted to property businesses, though, having also worked with other industries such as F&B and tertiary education institutions. Overall, their marketing message places heavy emphasis on improved revenue too. In their words, not just getting views, clicks, or shares.
In short, businesses in need of quick profitability improvements are likely to find Best SEO Singapore an attractive agency to consider. Their experience with leading realtors would also make them a foremost option for real estate businesses.
- Major realtor clients: PropNex and ERA
- Nanyang Technological University: Secured several thousand sign-ups for a first-ever Virtual SkillsFuture event.
7. Night Owl
With ten years of SEO experience, Night Owl has several remarkable accomplishments to share. For example, they successfully achieved top search positions for competitive key-phrases such as “event companies Singapore,” for one of their clients.
Their website also listed several other similar accomplishments; in all, consistently accomplishing top ranking for highly competitive keywords and phrases.
And like Impossible Marketing, this SEO company conducts digital marketing courses too. As highlighted above, these courses could be very useful for professionals fresh to the challenges of search engine optimization. They would also provide useful guidelines on which areas to pay attention to.
- EZBBQ: Assisted this Singaporean company in its transformation into a top BBQ caterers.
- DreamWedding: Accomplished six-digit web traffic yearly.
8. Heroes of Digital
Heroes of Digital stands apart from the competition by using a proprietary platform to assess SEO. One that’s data-driven and empowered by A.I. learning technology
Priding themselves also as business growth consultants, their proprietary technology is capable of proactively identifying campaign improvements, thus ensuring an edge over competitors 24/7.
At the same time, this SEO company provides various auxiliary services too, such as call tracking and marketing automation. For organisations in need of a technology-empowered boost for their online campaigns, Heroes of Digital is undoubtedly an attractive option. Their portfolio also shows that they are familiar and experienced with the needs of different industries.
- Scanteak: 165% increase in conversion value.
- Aureus Academy: 300% increase in leads.
9. Brew Interactive
Brew Interactive provides a complete range of digital improvements to its clients. Services that include content creation and marketing, digital reputation management, and marketing technology improvements.
Their motto is that of high growth, with a philosophy of providing customised solutions for unique business objectives and targets. As an end-to-end agency, they also assist with the automation of leads generation. This being the implementation of relationship management services such as Salesforce.
Interestingly, Brew Interactive also constructs its web projects using the HubSpot content management system, instead of the more commonly used WordPress platform. According to a write-up on their blog, they do so as they feel HubSpot provides superior options for managing business operations. For company looking to revamp their marketing processes, this agency could be a good technological partner.
- NUS LKY School of Public Policy: 1,577% growth in social media engagement.
- Hitachi Asia: 950% increase in web traffic.
One of the oldest SEO companies in Singapore, and with an international presence that includes the Philippines and China, OOm is a Premier Google Partner. In other words, their specialists are certified and trained by Google.
OOm’s most unique service is advertisement management for Baidu and WeChat marketing. With few other Singaporean SEO companies offering these services, and articles on Baidu/WeChat usage and optimisation rare on the English Internet, OOm could be a foremost name to consider for companies seeking expansion in the mainland Chinese market.
Needless to say, their Chinese branches could also be valuable partners in long-term digital promotional strategies.
- Gold winner for Excellence in Search Marketing, Marketing Excellence Awards 2018.
- Silver winner for Search Marketing Agency of the Year, Marketing Magazine’s Agency of the Year Awards 2019.
What to look out for before engaging an SEO company
Regrettably, easy access to the Internet has resulted in a proliferation of dubious self-proclaimed SEO “experts” who do not have a true understanding of how SEO really works and could even end up doing more harm to your business.
To avoid wasting your campaign funds, it is crucial to have basic SEO knowledge. It is advisable for business owners to at least be aware of the following:
- SEO is a long-term strategy
- Keyword research practices
- Backlinking practices
- Content creation
SEO is a long-term strategy
It typically takes around half a year to see real results, in contrast to paid views and ads on search engines which can instantly boost web views (but require constant payment).
Professional SEO agencies also do not merely aim to get you more immediate views or sales; they work on solidifying and maintaining your web visibility. In short, it’s all about long term retainable gain, not just short-term boosts. In the long run, this visibility invites valuable collaborations with other companies too.
Keyword research practices
The web itself is full of SEO articles detailing proper keyword research and placement. While this is still a crucial part of SEO, it is hardly the only task. In fact, excessive keyword use, known as keyword stuffing, could even invite search penalties.
Simply put, the more referral external links a website has, the greater the chances it would rank high in searches for its targeted keywords.
On the other hand, if most of such links come from dubious websites, such as “get-rich-quick” sites, ranking is likely to plummet.
Content creation services
Without going into specifics, Google implemented a series of algorithm updates over the last ten years, all of which are named after animals.
These updates emphasise user intent and quality of information, as well as penalise what was mentioned above. A true SEO company should thus be able to advise you on content creation (e.g. writing, video production, etc.), if not additionally provide the service.
Still having doubts?
If you are still confused about which SEO company to hire, you might want to request for a face-to-face consultation with a few shortlisted companies before making your final call.
After all, it’s better to be safe than sorry.