I like to think clearly.
30 Common Marketing Terms In Chinese You Need to Know
I am sure most Singaporean chinese can reasonate with this. We knew how to converse in Mandrin and we can...
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Marketing
I am sure most Singaporean chinese can reasonate with this. We knew how to converse in Mandrin and we can do it fairly well during casual settings.
We lack the vocabulary
However, when it comes to professional conversations with native Chinese speakers, we struggle because we lack the vocubulary on how to describe certain terms that we usually communicate in English.
If you are in marketing and you know you will soon be speaking to stakeholders who are native Chinese speakers, here is a cheatsheet of common marketing terms in Chinese for you to impress!
Common Marketing Terms in Chinese
| English Marketing Terms | Marketing Terms in Chinese |
| Popup Window | 弹窗 |
| Niche Market | 利基市场 |
| Passive Income | 被动收入 |
| Marketing | 营销 |
| Expectation | 期待 |
| Assumption | 假设 |
| Execute | 执行 |
| Stakeholders | 利益相关者 |
| Organic Traffic | 自然流量 |
| Social Media Traffic | 社交媒体流量 |
| Referral Traffic | 推荐流量 |
| Suggestion | 提议 |
| Proposal | 方案 |
| Improvement | 改进 |
| Market research | 市场调查 |
| Competitor Analysis | 竞争对手分析 |
| Content Strategy | 内容策略 |
| Thought leader | 意见领袖 |
| Technical optimisation | 技术优化 |
| Online Marketing Activities | 在线营销活动 |
| Offline Marketing Activities | 离线营销活动 |
| SEO | 搜索引擎优化 |
| Homepage | 主页 |
| Sitemap | 网站地图 |
| Social Media | 社交媒体 |
| Keywords | 关键词 |
| Search Intent | 搜索意图 |
| Ranking | 排行 |
| Email outreach | 电子邮件推广 |
| Search volume | 搜索量 |
| International | 跨国 |
| Backlink | 外链 |
| Internal link | 内接 |
| Project Timeline | 项目时间表 |
| 谷歌 | |
| Buyers Journey | 买家旅程 |
| Awareness | 意识 |
| Consideration | 考虑 |
| Decision | 决定 |
| Conversion | 转换 |
Struggling with Mandrin?
If you grew up eating potatoes more than you eat rice and you have difficulties reading chinese, you may want to consider going for some Chinese tuition or engage a professional translator to help you to clinch that deal.
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