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… there are some simple things you can do on your own to improve the SEO of your website…
A professional Search Engine Optimisation (SEO) agency in Singapore typically charges a retainer between $500 and $2,000 monthly, which is not a cost that many businesses can afford at the start. Thankfully, there are some simple things you can do on your own to improve the SEO of your website, even though they are unlikely to take you to top spot.
1. Submit your website to Google Search Console
Google has a search console tool that lets you submit your website for indexing. It’s like saying “hello” to Google and inviting them to visit your website for an inspection. If they find any issues such as broken links, usability or signs of your website being hacked, Google will notify you through the search console and provide recommendations on how to fix them.
This is an important tool that even SEO practitioners use to monitor the website for any critical SEO issues. Best of all, it’s free!
… submit your website for indexing.
2. Use descriptive URLs
You have to communicate clearly to Google what your website is about and how your site is structured. This can be done with a simple, short and clear URL. If your page is about Product A, make sure your URL is “yoursite.com/product-A”. Avoid using URLs that are too long or abstract. One horrible example of an abstract URL is yoursite.com/241231.php. Some content management systems generate unreadable URLs automatically, so make sure you rename the URL to something that will make sense to human readers.
…a simple, short and clear URL.
3. Write meta titles and descriptions
Meta information used to be a critical factor for Google to determine rankings. As Google algorithms get more sophisticated, Google no longer relies solely on meta information. However, meta information remains important as it affects how search results are presented to searchers. It is recommended that you take the extra step to populate the meta titles and descriptions of every post and page properly.
SEO aside, it is also important to make sure your meta title and descriptions have the right emotional triggers to encourage actions and increase your click-through rate.
… meta information remains important as it affects how search results are presented to searchers.
4. Add relevant images and videos
Dwell time is an important metric for Google to infer the quality of a visitor’s experience. Make sure your website visitors stay as long as possible on the website by adding images or videos to break up chunky texts. With complementary images or videos, the visitors will take more time to scroll to the bottom of the content. A lingering visitor tells Google that your web content is engaging.
A lingering visitor tells Google that your web content is engaging.
5. Populate alt text for images
Modern software is still unable to fully understand the context of an image, and this applies to Google too. Alt text helps Google understand what an image is about and make your images searchable through Google Image Search. As with all forms of information organisation, the clearer and detailed your description of something is, the easier it is for people to find it. With a better idea of the type of images your website have, Google will rank your website better.
With a better idea of the type of images your website have, Google will rank your website better.
6. Ensure no missing links
Missing links and 404 pages have a negative impact on overall SEO performance. Ensure that you do not have any indexed links that will lead to 404 results. You can check what are the current indexed links of your website by typing in site://yourwebsite.com in Google Search. Google will return the entire list of links from your websites that Google has indexed and ready to be displayed to users.
If you have access to Google Search Console, the process will be much less tedious. The system shows you how many links are broken and generate a list of missing links that you should rectify.
To fix 404 issues, determine if the page is still published. If it has a change of URL, use a 301 redirect to direct traffic to the latest link.
Missing links and 404 pages have a negative impact on overall SEO performance.
7. Ensure keywords appear in the first paragraph
Include keywords naturally in the first paragraph of your post.
Keyword density used to be important, but it’s not as effective today. Avoid stuffing your web pages with the keywords you are targeting; Google may mistake your website as spam. Include keywords naturally in the first paragraph of your post. It’ll also help if the keywords are bolded, but do it only if it makes sense.
With over 1.6 billion live websites today and 200 over SEO factors to consider, the seven tips that were mentioned are merely the tip of the iceberg. If you want to get your website to first place, you’ll still have to invest some time and money in a quality SEO agency or education.
Thinking Notes is a forward-thinking SEO agency that anticipates what Google may do next, instead of reacting to algorithm changes. Since Thinking Notes’ inception 3 years ago, they have brought at least 70% of their clients to the first result for key search terms on Google. Presently, their lean team of eight are consulting over 30 SEO projects.
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