Businesses need to look beyond vanity metrics and look at real PR success measurements that align with their business goals.
Terng Shing ChenFounder & CEO, SYNC PR
I'm the Founder and CEO of SYNC PR, a PR and content marketing startup. For over a decade, I've been managing top-tier Fortune 500 companies and leading startups in Southeast Asia, helping them build their brand story through media and content. I'm passionate about innovative communications and convinced that PR is the next great industry to see positive disruption.